The odNOVA Way.What good care means to me.
An independent aesthetic and skin practice in Brighton. I conduct consultations, carry out treatments and provide ongoing care personally.
odNOVA is a private practice for people who want to understand what is happening to their face or skin before deciding what to do about it. Visits are by appointment only.
You do not need to know the name of a procedure to start the conversation. Tell me what you have noticed and what you would like to understand. The assessment helps establish what could help and whether treatment is appropriate.
With men in mind
When odNOVA was taking shape, I imagined an aesthetic practice for men. Yes, for men. A small practice away from the high street, where you could walk in without feeling you had come to the wrong place.
Being able to talk freely mattered to me as much as the treatments themselves. That included concerns people were not quite sure who to turn to about. For some men, it is easier to start that conversation with another man. That was what I wanted to build odNOVA around: a shared understanding that makes it possible to say openly what is bothering you and explore what might help.
Over time, I found that women particularly valued my approach. Today, they make up the majority of my patients. The practice developed differently from how I had first imagined, and I am glad of the trust they place in me.
Men still come to odNOVA and still have their place here. The practice has welcomed a wider range of patients, but I have not forgotten the idea that started it.
Private by design
Some people speak openly about aesthetic treatment. Others prefer to keep it to themselves. Everyone should feel equally comfortable here.
What odNOVA means
odNOVA comes from the Polish expression od nowa: anew, or from the beginning. It is a chance to pause, look at what has changed and consider what would feel right for you.
Independent advice. An informed decision.
I do not set targets for the number of treatments at odNOVA. My recommendations are based on clinical assessment and what you would like to achieve. I explain what change is realistic and whether the likely benefits justify the cost, risk and recovery time.
Before agreeing to treatment, you need clear information about its possibilities, limitations and alternatives. We agree on the priorities together, and you have time to decide. We can also wait, leave things as they are or consider a consultation with another clinician.
I take previous treatments, available photographs and the time needed for results to settle into account. You can speak openly about your earlier decisions. If another treatment is unlikely to add much, or carries disproportionate risk, I will say so.
If I recommend treatment in several stages, I explain the purpose of each one. We discuss separately whether the result will need maintaining, how often and what that would cost.
What a good result means to me
The features that give a face its character do not always need correcting. When planning treatment, I pay as much attention to what is worth preserving as to what you would like to change. Your features, their proportions and the way your face moves when you speak or smile all matter.
I do not assume that everyone wants to look younger or that every change should be barely noticeable. I want to understand your expectations and assess honestly what can be achieved. A noticeable change can still sit comfortably with your features; a small one is not necessarily right simply because it is subtle.
A good result should make sense in your everyday life — in movement, in different light, in ordinary conversation. That is where you will live with it.
The same clinician. Beyond the treatment.
You see me for your consultation, treatment and review. I document what we agree and the course of treatment. At subsequent appointments, I refer back to this information, taking your expectations and your response to previous treatments into account. You do not have to tell your whole story again at every visit.
Before treatment, we discuss the expected course of healing and your aftercare. You know which changes to look out for and how to contact me directly if something concerns you.
At your review, we assess the result and decide what comes next: whether to continue treatment, adjust the plan or stop there. Having treatment before does not create an obligation to repeat it.
Patients’ trust
When I read my patients’ reviews on Google, I am pleased that they recognise what has mattered to me from the beginning: honest recommendations and no pressure to have further treatments. Their experiences show me what the principles I work by mean in practice, from the patient’s perspective.
Many patients also return to me as a pharmacist with other health concerns. I provide this aspect of care through consultations. I assess the concern, discuss the options and help within my scope of practice. If another specialist’s help is needed, I explain who to turn to.
